Tag Lines: Because everyone deserves...

I've been thinking about this topic for awhile now. And, maybe bringing it up isn't good karma. And, certainly cancer has touched close to home. But I really detest the Susan G. Komen, Walk for the Cure, radio commercial tagline: "...Because everyone deserves a lifetime".

Let's be clear.

"Lifetime" is what you actually get.

It is the duration. The race. The defined time.

Yes, yes, yes, I know that they really mean a longer lifetime. And so this same tagline is also true for car accident victims. You can even fill-in-the-blank-here with every other cancer or non-cancer death prior to actuarial life expectancy as well.

I don't care for how the fundraising process makes breast cancer different from other cancers. Somehow more worthy. Ouch. Yes, pick your priorities and make your donations. And, hopefully the research is effective.

(Perhaps in another blog post, we can discuss just the concept of "because everyone deserves" as a rallying point for political outcry).